Campaign
Creativity & Media

Escola
Gali Bellesguard

The best schools aren’t always the most visible.

After decades of teaching generation upon generation, Escola Galí Bellesguard faced a double challenge: establishing recognition for a new brand identity and attracting new families in one of the toughest contexts for early-years education. Our job was to turn that transition into an opportunity to grow.

THE CHALLENGE

Building awareness creates opportunity.

A falling birth rate and growing competition between schools made standing out from the first impression essential. Before gathering applications, we had to build awareness, earn trust and reclaim a place in families’ minds.

THE STRATEGY

Before you can enrol,
you have to build trust.

We designed an end-to-end campaign in which strategy, creative, production and media worked as a single system.
Every touchpoint answered to the same goal: to accompany families throughout their decision with a coherent, memorable message.

THE EXECUTION

One idea.
Every touchpoint.

From the campaign’s visual identity to the media plan, every piece was conceived to reinforce the new brand’s positioning.
Combining digital channels with on-the-ground activity built a constant presence wherever families lived, looked for information and made their decisions.

A campaign banner above the ticket barriers of an underground station

A campaign banner on an underground platform, with a commuter walking past

THE RESULT

Build recognition.
Inspire trust.

The campaign achieved far more than new enrolments. It helped establish the new brand’s positioning, lift its awareness and strengthen recall among families, turning an identity transition into a chance to grow.

Creative, strategy and media together met the enrolment targets the school had set.

The strongest campaigns don’t just attract attention. They earn trust.

When a strategy connects creative, media and purpose, communication stops being a campaign and becomes a growth tool.

A PROOGRESA × ZINKINMEDIA project

A project developed within the Proogresa–Zinkinmedia ecosystem, bringing together campaign strategy and creative, design, production and activation across online and offline media.