OnePro
A new way to sell and rent property.
We redesigned OnePro’s digital experience to deliver a faster, more transparent and more human estate agency proposition, connecting technology and people throughout.
THE CHALLENGE
Breaking with tradition and building trust from the first click.
OnePro wanted to break away from the traditional estate agency model with a more human, transparent and efficient experience, leaning on technology without giving up personal support.
The challenge was to turn that into a digital experience able to communicate, build trust and bring in new opportunities.
-
More human
-
Faster
-
More transparent
THE STRATEGY
Understand first.
Design second.
The project came out of the Proogresa–Zinkinmedia ecosystem, combining consulting, technology, creative, media and growth.
Proogresa carried out the initial analysis and strategy, identifying opportunities in ranking, visibility and lead generation. Zinkinmedia turned that strategy into a new digital experience, mobile-first and built to convert.
THE EXECUTION
An experience designed around the user.
We designed a new website and web app with a mobile-first approach, a clear architecture and an experience built to connect the needs of owners, buyers and tenants.
-
Web & UX/UI
-
WebApp
-
Graphic design
THE ACTIVATION
Being where the opportunities are.
Proogresa activates the new ecosystem with an always-on SEO and paid media strategy aimed at raising visibility and generating demand.
The plan includes a next phase of conventional media, planned by Zinkinmedia, to widen reach and strengthen brand awareness.
THE RESULT
An experience that builds trust. An ecosystem ready to grow.
The new digital ecosystem strengthens OnePro’s positioning, improves the user experience and turns its digital channels into tools for acquisition and growth.
Houses are sold. Relationships are built.
Technology, strategy and design transform the experience. People build the trust.
A PROOGRESA × ZINKINMEDIA project
A project developed within the Proogresa–Zinkinmedia ecosystem, bringing together digital strategy, UX/UI design, technology, growth and media activation.
Other projects you might like
How about we