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Eurochem

Agro Iberia

Nourishing the land to feed the future.

360º campaigns for a leading premium fertiliser brand, communicating innovation, performance and commitment to farming all year round.

THE CHALLENGE

Holding on to leadership and relevance in a demanding market.

  • Awareness

    Keeping the brand present all year round.

  • Positioning

    Reinforcing EuroChem’s leadership in innovation and quality

  • Recall

    Making an impact to improve spontaneous recall.

  • Reach

    Achieving broad reach across every relevant touchpoint.

A TV playing the ENTEC ad: a farmer with folded arms among greenhouse tomato plants

THE STRATEGY

Integrated communication that feeds every touchpoint.

We designed a 360º strategy built on branded content, a presence in both mass and specialist media, and a narrative centred on the farmer and the real value of the products.

THE 360º EXECUTION

Creative, content and media working as one system.

A green combine harvester working a cereal field under a blue sky

THE RESULT

More relevance.
More connection.
More future.

Year after year, our campaigns lift the brand’s awareness and recall.

Constantly exploring new strategies, formats and creative lets us improve results in reach, positioning and recall.

A PROOGRESA × ZINKINMEDIA project

A project developed within the Proogresa–Zinkinmedia ecosystem, bringing together campaign strategy and creative, design, production and activation across online and offline media.

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