Nalu TCA
A space to understand, support and transform.
We designed a digital experience able to convey NaluTCA’s specialisation and sensitivity, turning their website into a platform built to generate visibility, ranking and opportunities.
THE CHALLENGE
Making a highly specialised service visible.
NaluTCA was set up as Nalu Psicología’s specialist unit for eating disorders, with an integrative model that brings several disciplines together under one therapeutic framework.
The challenge was to carry an already-defined brand identity into a digital ecosystem able to convey expertise and trust while being found by the people looking for this kind of help.
THE STRATEGY
Design for people. Design to be found.
We approached the site from two angles at once: creating a clear, warm experience consistent with NaluTCA’s identity, and building an architecture ready from day one for SEO, GEO and ranking in search engines and AI tools.
Content, architecture, navigation and UX/UI therefore work as a single system aimed at winning visibility and turning searches into enquiries.
THE EXECUTION
Design, technology and growth under one strategy.
Zinkinmedia carried NaluTCA’s existing identity into a warm, intuitive and carefully crafted UX/UI experience, designed for desktop and mobile and built from the start to make both browsing and enquiry easy.
Proogresa developed the platform and its organic growth strategy, working on SEO, GEO, content, the blog and other channels to build visibility and search ranking step by step.
The platform also includes a smart booking system that filters by service, practitioner and availability, simplifying the process and cutting friction all the way to conversion.
THE RESULT
A platform designed to turn visibility into opportunity.
The result is a digital ecosystem combining user experience, technology and organic search, ready to strengthen NaluTCA’s presence and guide the user from first search through to enquiry or booking.
A platform built not just to communicate better, but to be found, earn trust and make the next step easy.
When someone is looking for help, being found matters too.
Design, technology and strategy working together to bring a specialist service closer to the people who need it.
A PROOGRESA × ZINKINMEDIA project
A project developed within the Proogresa–Zinkinmedia ecosystem, bringing together digital strategy, UX/UI design, technology, SEO, GEO and growth.
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