Harper & Finch
Talent transforms. The brand has to live up to it.
We created Harper & Finch’s identity and digital ecosystem to turn a new talent-focused proposition into a brand that is solid, distinctive and ready to grow.
THE CHALLENGE
Shaping a new brand that aims to be a benchmark.
Grupo 360 RRHH needed to build a new specialist brand able to convey experience, rigour and premium positioning from the first contact.
The challenge wasn’t just to create an identity. It was to give it a personality of its own and turn it into a brand that was recognisable, coherent and relevant in a highly competitive sector.
THE STRATEGY
People at the centre.
Strategy behind.
We built a brand universe where specialisation and approachability live under one idea: driving organisations through talent.
An identity and a narrative able to connect consulting, executive search and training within a single, clear and coherent proposition.
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Consulting
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Executive Search
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Training
THE EXECUTION
One identity.
A whole ecosystem.
We turned the Harper & Finch playbook into a digital experience polished down to the last detail, building a platform that is fast, intuitive and fully adapted to desktop and mobile.
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Branding &
Visual Identity -
UX/UI
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Digital Experience
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Interactive
catalogue -
E-learning
THE RESULT
A brand ready to attract talent, companies and opportunities.
The result is a coherent ecosystem that lifts the perception of Harper & Finch and reinforces its positioning as Grupo 360 RRHH’s specialist brand.
An identity and a digital experience able to convey trust, bring order to a wide service offer and support the brand as it grows.
The best organisations start with people.
When strategy, talent and brand move in the same direction, organisations are better placed to grow.
A PROOGRESA × ZINKINMEDIA project
A project developed within the Proogresa–Zinkinmedia ecosystem, bringing together brand strategy, visual identity, design, digital experience and technology.
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